Why Product Photography Matters
Posted on 05. Dec, 2011 by Brian in Commercial, Food Photography, Studio Photography
An Aspen restaurant's web page
Are you selling a product online? Are you showcasing your product in newspapers and magazines? Are you designing a new sales brochure?
Are you hoping to increase sales?
Consumers today are more visual than ever. We see ads everywhere we look. From bus stops, to flyers in our mailbox, it isnt the copy that first captures our attention; its the photographs.
Product for a Seattle based food catalog
After youve invested time in creation, production, and even the way you package your product, is a point-and-shoot snapshot really enough? Does it show off the best qualities of your product? Does it add depth?
Does it make people want to buy?
Its easy to find bad examples. But what makes photography great?
1. A picture is worth a thousand words – Why pour all your time into product descriptions when you could simply show the customer the actual product. A picture gives a much clearer representation, allowing the client to see exactly what they will be receiving. This takes a great deal of the hassle and guesswork out of product presentation.
2. A picture draws them in – When was the last time a page of plain print immediately drew your attention? A picture can serve as an excellent focal point, drawing interest and attention. A picture can also serve to provide distinction and organization to your product pages and brochures.
Showcase the quality of the sushi
3. A picture provides specifics – A product description may claim that a cute little girls dress is lacy and pink, but that does not tell the customer what shade of pink or how much of the dress is covered in lace. A picture provides a source for specific answers to specific product related questions. Dont forget that your product may have multiple sides, or even various ways of looking at it. Include enough photographs so your potential customers gain all the information they need to make an informed decision.
Yogurt and fruit servings for the menu at PinkBerry
4. A picture can unify a site – If all of your pictures are taken with the same background or have the same presentation, it can give your website and shopping cart, brochure, or advertisement a feeling of uniformity. A good set of product photos will keep the attention on the products and off of the background.
Salmon products for a Seattle based food catalog
Want to boost your sales in the coming year? Maybe its time to invest in quality product photography.
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